Improving Export Operations for Overseas Consignment Warehouses and Increasing Customer Satisfaction

Maxion Wheels

Students: Simge AVCI, Batu VARDARLI, Damla ZEYBEL

Industrial Advisor: Hande KURTULUŞ, Çağla HACIOĞLU

Academic Advisor: Assoc. Prof. Dr. Işık Özge YUMURTACI HÜSEYİNOĞLU

Abstract

Due to issues faced in the global automotive industry since the Covid-19 Pandemic leading to supply disruptions, companies have taken focus on inventory holding and transportation systems. In this regard, we explored consignment warehouses of Maxion Wheels Jantaş in Europe and decided to
direct attention to one, which is the DHL Warehouse located in Hamburg, Germany to increase customer satisfaction through consolidating shipments and finding an alternative warehouse. We have taken a mixed-method approach to tackle different aspects of operations. General Algebraic Modeling System was used to run mathematical modeling for the shipment consolidation of less-than-truckload shipments to full-truckload shipments and Analytical Hierarchy Process to evaluate alternative service providers.
As a result, two scenarios were proposed. The first scenario is the implementation of the shipment consolidation model that decreased the total number of trucks, and reduced the total transportation cost, total distance and CO2 emissions. The second scenario is the implementation of the shipment consolidation model as well as the replacement of the DHL Warehouse with another service provider the AHP suggested. The scenario decreased the total number of trucks, reduced the total transportation cost, total distance and CO2 emissions and increased expected service levels. Furthermore, out of the scope, a new proposal was made to the company by investigating the use of electric trucks and decreasing carbon emissions.